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In the right side of the photo, you see the western most attraction on the boardwalk.  Behind the Parachute Jump from this view is Childs, which you can hardly see.  To make something successful at Childs, you need to bridge this gap as much as you can.  What people can't see, they wont visit.


And here is a image of the Childs Building itself.

Here are some close-ups of the artwork on the side of the building:

and here are some images of the front


And here is what is on the other side of the building….. nothing J